production designer and executive producer for advertising + movie + music video + editorial + more
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los angeles | sao paulo
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hi, i'm carol canon and i
help people turn their ideas into fascinating visual content
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let's begin with: there are no impossible ideas when it comes to visual content
​i'm known for always saying "let's try it!" when my clients think their idea is too bold to become a reality. i develop scripts and stories into existence, whether it's a big set or a tabletop photography
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in our industry, there are millions of ways we can take a project from paper to a finished product. i'm here to guide you through the most cost-effective and creative direction that will help you achieve your goals and also your dreams :)
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with the diversity of tools we have at our hands, film sets will stop giving you headaches and will become the best part of your job. that is until you see your idea on a huge billboard (that is always the best part of it)

they don't teach about this stuff in school, so how did i get here?
while growing up in a small city, creating new things was my favorite hobby. i've taken all the classes a small town can offer: embroidery, painting, carpentry. Curiosity was and still is at the heart of my life and work
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i moved to sao paulo and went to advertising college. i worked as a marketing & product manager for many years, but i didn't feel like that was my dream-life
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i started producing live events on my spare time, and one day a food company called me to be the executive producer and production designer for their photoshoot
i kept working with marketing until i figured out that my dream-life was to dedicate all the 24 hours in my days to my company. and that was the best decision i've ever made in my entire life
i've walked a solid and incredible path from that time to nowadays, from tabletop food photography to famous magazine covers and huge movie sets, learning new things and meeting talented people everyday
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and i'm just getting started